Agency: O2 Lab, Inc.
Client: Wilkinson Barker Knauer, LLP
Each year, the law firm Wilkinson Barker Knauer (WBK) asks O2 Lab to create a holiday card to nurture engagement with clients and other business associates. The challenge each time is to create a new and memorable piece that communicates the breadth and depth of the firm’s expertise. As the pandemic dragged on, O2 Lab developed a card that emphasized how technology (the firm’s main focus area) was able to keep people connected even when we had to be apart. Die-cut holes in the card’s sleeve show illustrations of separate individual people, but once the card is removed it is revealed that they are all staying in touch, thanks to technology.
Additional Credits
Robert McVearry and Sara Sklaroff, Creative Direction
Sara Sklaroff, Nora Mosley, and Fred Lameck, Design
Sara Sklaroff, Illustration
C&R Printing, Printing