Shanmathy Kumaravel
Maryland Institute College of Art (MICA)
Fuse isn't just a student project – it's the electrifying result of a creative journey into the realms of packaging and branding, all sparked by a beverage concept. The ultimate quest was to unravel the art of using packaging as a potent tool to craft an unshakeable brand identity.
Introducing Fuse – a symphony of cannabis-infused magic mocktails that defy expectations, blending ingredients from the wildest corners of imagination. Sip by sip, it whisks you away to uncharted realms of flavor, leaving you utterly transported.
The challenge? While I may not have personally experienced cannabis, I delved into its fervent admirers' psyche. To unravel a tapestry of visions woven by cannabis enthusiasts – cosmic rebirths, a fusion of the surreal and the sublime, a feeling born again, a weird but good weird.
Each bottle isn't just a beverage; it's a ticket to a dimension where taste knows no boundaries, and the extraordinary is just a sip away. Welcome to the uncanny world of Fuse, where extraordinary weirdness is the new norm.
Additional Credits
Andrew Walters - Instructor
Claycoza - Typeface
Drishti Khokhar
Maryland Institute College of Art (MICA)
A festival of slow movement and close observation of flora and fauna. Where people come together to listen to nature’s operating instructions, see the architecture they’re built on and feel their structural integrity. They sing and dance to the sunlight; hold, protect and nurture nature and experience the slow and steady growth of ‘the living’. The goals of this project was to highlight the microbial beings and details of nature that we as humans often overlook. I wanted to illustrate semi recognisable forms of flora and fauna and make you slow down and piece them apart. The more you look the more you'll find.
Aumika Shetty
Maryland Institute College of Art (MICA)
Viral is a quarterly print magazine that focuses on exploring innovative viral trends that emerge in art and culture, and how these trends reflect and shape our world. It is aimed at individuals looking for fresh perspectives and innovative approaches to creative expression. The magazine aims to showcase artists, as well as explore things that currently shape contemporary art. This issue focuses on trends that were born out of the frustration that came with lockdowns. One example of this is the 'Still Here Still Life' viral art challenge, which emerged during the first quarantine period, it served as a way for people to stay inspired and connected during a time of isolation and uncertainty by creating still-life artwork using materials found in one's immediate surroundings. This trend quickly gained momentum and spread across social media platforms, with many artists and amateurs participating and sharing their creations. In addition, this edition explores other similar trends that emerged during the pandemic, such as the rise of virtual events and experiences, the increased focus on mental health and self-care, and the use of digital mediums to connect and collaborate with others.
