Agency: Polygraph
Client: VCU Virginia Commonwealth University
VCU's College of Humanities and Sciences was looking to update their communications collateral and create a compelling marketing suite of brochures to encourage more students to choose academic fields within their college. Each department had been producing their own marketing pieces and this was a chance to unify the brand look and feel of the 21 different academic majors. Polygraph created a customizable brochure carrier that could house the new general brochure for the college as well as individual brochure from any of the academic departments an interested student might be curious about. Designing a structured printed piece enabled a strong content delivery system for the various departments and build a strong typography, color and layout hierarchy that helped unify the diverse majors under the college umbrella. Polygraph created a dual-purpose custom carrier and general brochure for the college. Then, they developed individual brochures with each academic department within the college. Instead of relying on generic imagery of college students, Polygraph had each department select a few students to represent the major—this opened the opportunity to highlight the true diversity of students and interests at VCU and allowed prospective students to really see themselves in these departments.The individual brochures fit together with the general college brochure to create a fully-customizable packet based on each students individual interests.