Agency: Design Army
Client: Neenah Paper
Neenah Paper is constantly seeking out new methods to enlighten, educate and engage with the creative community. Today’s gen-z creative is not thinking “paper-first”, yet they often discover a printed form of collateral or packaging is required to round-out their creative solutions. To connect with the next generation designer, we put paper aside and embraced the pixel. We needed to create a one-stop-shop for ideation and inspiration from real-life paper-based projects – a website where users can browse hundreds of REAL projects based on industry, print technique, or trend. Create a platform for the best ideas to inspire and delight while showcasing how brands can transcend the screen and elevate experience. To make the Idea Shop stand out we kept the approach simple. We use black, white, yellow, blue, and natural tan. We use one font family, and we designed branded visuals to SAY exactly what they are so it’s clear to all audiences what they are buying from Neenah (Paper). Since its launch there has been great success. The website has a bounce rate less than 45% and generates an average of 1,200 unique users per month, and over 1,000 have signed-up for membership to gain exclusive offers.
Additional Credits
Pum Lefebure, Chief Creative Office
Sucha Becky, Creative Director
Christos Zafeiriadis, Art Director
Chloe Jung, Designers
Jake Lefebure, Project Manager