Product, System

Qinglu Guo
Maryland Institute College of Art

This is a brand shift project for Penhaligon’s, a British perfume house founded in 1870. The intended audience was perfume consumers. To address the problem that it's always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, I designed a simple, intuitive, and creative system to label Penhaligon’s fragrances. I used color gradients, which visually feel like scents and sprays, to represent different concentrations of perfumes (Eau de Toilette and Eau de Parfum). I also applied the visual language to perfume tester stripes. This project was featured by The Dieline, Behance, and several popular design Instagram pages. I constructed my final packaging out of double matte paper prints, but I vision the real product to be made of recyclable material. Choosing colors was challenging for me. I spent a lot of time selecting colors that evoke specific scents and adjusting to help them work together.

This project was advised and mentored by my program director Jennifer Cole Phillips. With the help of our associate director Jason Gottlieb, I carefully lit and photographed my final product for my portfolio.

Event

Meredith Zerby
Maryland Institute College of Art

Dansa, meaning “dance” in Dutch, is an international street festival celebrating the art of dance in Copenhagen. From the Tango, Hip Hop to Jazz, Dansa Dansa will light up The King’s New Square with music and moves April 22nd through the 24th. This branding and identity system was created for the event and promotional purposes across the city. With this project, students were challenged to create visual elements for a fictional festival using the software Cinema 4D. Dansa Dansa’s dimensional characters were inspired by Scandinavian toys, art, and illustration. The characters fluctuate between 2D and 3D forms on different applications relevant to hosting this type of event such as signage, ticket wristbands, merchandise, and posters, etc.

Individual Piece, Animation

Jack Tollman
American University

Connecting The Dots is a global advocacy campaign and movement with one mission; to level the playing field so every dyslexic can achieve their potential. This PSA was created as a part of Made By Dyslexia's effort to develop campaigns, films & tools to explain and support dyslexia. This project aims to explain the narrative of dyslexia using simple geometric shapes and their motion to highlight the tension and disbalance one may experience under this condition. Modular font design echos the metaphor of a broken written word, a challenge all too familiar to those experiencing dyslexia.

Class: Kinetic & Sequential Graphic (GDES_325-001)
Professor: Ioanna Sakellion