Agency: Online Optimism
Client: Stratus Firm
Stratus Firm is a premier event production company in D.C. Formerly known as RJ Whyte Event Production, Stratus Firm is well-regarded for producing everything from social events to large-scale experiences featuring top CEOs and the President of the United States. When they approached us, they were ready to extend the vision of the company and create a new brand that reflected the leaps they had made during the past couple of years. Online Optimism led this brand redevelopment, from their mission and content strategy to their new name and visual identity. Extensive workshops and interviews led us to the name "Stratus Firm." From the Proto-Indo-European root stere- and the Latin stratus, which mean “to spread,” we highlight the company’s expansion to new services, audiences, and geographies. Their team wanted a symbol to identify them and after several iterations, we designed one that captured the initials of Stratus Firm, represented the care in everything they produce, and symbolized the interlocking relationship between their team and clients. From their icon, we created logo variations and a beautiful pattern that can be used across mediums. The result was an elegant, forward-thinking brand identity that opened new possibilities.
Additional Credits:
Juan Pablo Madrid, Design and Project Management
Lauren Walter, Content Strategy
Amanda McCrea, Copywriting
Sam Olmsted, Strategy
Flynn Zaiger, Strategy and Project Management