Agency: This January
Client: Revature
This January built a website and campaign for Revature that speaks to both audiences individually, the candidate and the recruiting team. Whether they're looking to start a new career in tech, or hire a dozen new engineers trained on a specific tech stack, the first step is Revature. The new brand looks and feels like a modern tech company, attracting folks who are interested in working in tech and the people who will soon hire them. With bright, poppy colors and friendly type, the visual style is welcoming and tech-forward. Imagery of diverse, stylish candidates helps drive home the message that Revature is for everyone. And no matter what you're looking for, a career or new team members, Revature is the place to start. It can be hard to trust a company you haven't heard of offering such a big commitment — the Revature program lasts two years. So the new design language has to do double-duty, both attracting the audience and proving that the company is trustworthy and legitimate. Before the website launched, This January heard that potential candidates thought that Revature might be a scam. Since it launched, not a single person has mentioned that in their interview process! The rebrand led to a hit a record number of B2C candidate applications in 2022 through June (last half of the year, we shut off demand gen) B2B - created over 2200 MQLs - and improved conversion of the MQL to SQL from 1% in 2021 to 10% in 2022