Campaign
Agency - Design Army
Client - Spoken English
We were approached by Chef Erik Bruner Yang to provide creative direction and develop a brand identity for his restaurant Spoken English. The concept is aesthetically inspired by the idea of Ametora–a Japanese ideal that cherishes the American Ivy League prep style. Inspired by the idea of merging East and West, we took inspiration from Japanese and Chinese art from the era of 1970s funk to create a playful and vibrant identity. Spoken English has become one of the hottest spots in the city, with the custom wallpaper and funky graphics a favorite of patrons to share on social media. The restaurant has garnered a long waitlist and the brand has become a buzz-worthy topic of conversation within D.C.’s dining scene, both online and in real life.