Agency: Streetsense
Client: Greystar
Comprising 200 luxury apartments across two buildings along the Sunset Strip, Rae on Sunset stands to serve as a creative catalyst in the neighborhood. Brimming with energy, the surrounding area is home to local makers and global game-changers, iconic landmarks and the undiscovered, places to be seen and space to breathe. Offering high design, lush greenery, and personalized services, Rae on Sunset is where inspiration hits home. An artful interpretation of the convergence of the sun and the moon, the logo is inspired by the contrasting yet complementary, sophisticated design of the East and West Buildings — alluding to the duality of experiences at Rae on Sunset. The design direction reflects a sophisticated aesthetic with an edge of surrealism.
Additional Credits
Ifi Flores, Senior Art Director
Jessica Alvarenga, Designer
Madison Byrd, Designer
Jose Colmenares, Designer
Donna Oetzel, Executive Director, Brand
Angela McGarvey, Managing Director, Brand
Kate Morton, Senior Creative Strategist
Montana Burns, Creative Strategist
Jacob Prokell, Associate Art Director, Photo and Video