Agency: Polygraph
Poppyseed Rye, half craft sandwich cafe, half fresh flower shop, needed a brand identity that represented its sophisticated mix of flavors & flowers. Elegant typography, a restrained soft color palette, and playful illustrated touches combine to create a mood as delightful as the menu, and seamlessly takes the cafe from daytime sandwiches to evening champagne toasts. The Poppyseed Rye experience from the exterior awnings to the to-go flower wraps is bright, fresh and cosmopolitan. With its small footprint and ambitious mix of eatery and flower shop, innovation for the Poppyseed Rye brand meant efficiency. Polygraph created a menu rail system with individual boards that could be swapped easily by any staff member to update the current offerings. To help cut down on storage bulk they designed and tested a custom patterned butcher wrap that could work for both sides of the shop: packing made-to-order sandwiches and wrapping fresh flower bouquets.