Campaign
Agency - U.Group
Client - Pipeline and Hazardous Materials Safety Administration (PHMSA)
The Pipeline and Hazardous Materials Safety Administration (PHMSA) wanted to raise public awareness around the dangers of shipping common household items that are hazardous materials. Through the use of personification, U.Group brought life to the otherwise torpid topic of shipping protocols. Hazardous Matt is a friend who ventures alongside you to the post office and reminds you to CHECK THE BOX if you plan to ship something potentially flammable or explosive. U.Group ran a six-week digital campaign focused on three states: Texas, California, and Illinois. These states were jointly-selected by PHMSA and U.Group based on the Department of Transportation incident reports and market research. The campaign received more than nine million impressions and almost 21,000 clicks to the CHECK THE BOX landing page.
Jesse Kirsch - Art Director
Justin McCarthy - Copywriter
Michael Brophy - Motion Designer