Agency: Polygraph
Client: One Trick Pony
One Trick Pony is here to shake up the peanut butter aisle. Named One Trick Pony because OTP is about one thing and one thing only: using the world’s best peanuts (hint: they’re in Argentina) to make the world’s best peanut butter (hold the added sugar and palm oil, please). We worked on all aspects of the brand: designing the wordmark, color and typographic systems, the character illustrations and the brand packaging as well. 3 SKUS to start (smooth, crunchy and unsalted). As a start-up, the OTP brand needed to have presence in a variety of media channels including social, digital, print collateral and packaging—so thinking holistically was imperative from the outset. The natural peanut butter aisle is full of safe, expected graphic troupes so Polygraph created a character-driven, energetic peanut butter system in the nostalgic tradition of the big name, sugary brands. Peanut butter should be healthy—and can be fun!