Agency: This January
Client: Khalifa Kush
Khalifa Kush isn't selling medicinal cannabis. They're selling potent, powerful, premium weed. From Wiz Khalifa's personal stash. Descended from an OG strain, Khalifa Kush is full of just as much energy, just as much life, as Wiz himself. And This January built a brand to prove it. Khalifa Kush came to This January to rebrand ahead of a big growth year. Last year, the brand had only a logo, stamped in gold foil, on a series of packages. So they set out to change that, building a holistic brand story and modular visual toolkit as bold and full of life as the man himself. From building a brand story and strategy to fully reimagining visual design — from the website to type, color, package design, and social content — they built a strong, cohesive cannabis brand.
Additional Credits
Zach Goodwin, Creative Director
Maggie Winters, Creative Director
Monica Tan, Art Director
Nathan Colby, Director of Content
Erica Goodwin, Account Director