Campaign
Agency - FleishmanHillard
Client - The National Pork Producers Council
Please visit PorkOClock.org
Mexico and Canada make up two of the largest export markets for U.S. pork products. In the Fall of 2019, The National Pork Producers Council needed to reinforce the importance of ratifying the U.S.–Mexico–Canada trade agreement (USMCA).
To do this, we highlighted the importance of pork in North America by creating a campaign celebrating cultural traditions centered around pork. ‘It's Pork O'Clock Somewhere' broke through the monotony with a loud, playful, and positive social voice. We simply thanked lawmakers for making the USMCA a priority and directed them to PorkOClock.org to learn more.
Within three months of launching ‘It’s Pork O’Clock Somewhere,’ the USMCA was successfully passed.
Client: Jim Monroe, Rachel Gantz, Chloe Carson
Creative Director: Marc Dionne
Designers: Rin Rothback, Daniel Nicolelis, Anna Bradsher
Content: Laurencia Duran
Social Strategy: Arman Belding
Account Lead: Michael Moroney