Agency: Taoti Creative
Client: Carnegie Science
The Carnegie Institute of Science approached Taoti Creative to design a new website that was so bold it matched the awesome scope of the organization’s scientific work. Their vision was for a space where visitors would be inspired to unleash their curiosity and explore, learn, and connect with other like-minded science enthusiasts. Taoti worked to understand the complexities among the various research divisions of the institution and built an integrated web platform and user experience that efficiently organized the massive volume of content. Our goal was to provide visitors with the ability to customize their exploration through simple navigation and clear language that demystified complex scientific topics. The site showcases visually stunning photography and custom photo treatments of outer space, ecosystems, and cellular biology. It also features interactive animations that take Carnegie’s story to the next level (or dare we say, out of this world).