Campaign, Product
Agency - NJI Media
Client - The First Five Years Fund
NJI Media was approached by FFYF, The First Five Years Fund, to redesign their website and refresh their brand identity. This redesign was aimed at lobbyists, representatives, and media outlets on both a national and state-by-state level who focused on young childhood care and education. Although FFYF were attached to their original logo, we convinced them that a redesign would increase brand recognition, solidify their brand identity, and support their mission. We transformed their original logo, five separate circles, into vibrant and playful shapes that combined to form their new logo. We carried over this playful and energetic design philosophy to their new website. The simultaneous debut of new branding and a redesigned website immediately translated to positive user experiences. Google Analytics showed a decrease in bounce rates, an increase in time on site, and due to increased SEO, the redesign led to a resurgence in funding for the organization.