Product
Agency - Donald Ely for ASCD Creative Services
Client - ASCD
For roughly 60 years, the Education Update newsletter was an 8.5" x 11" saddle-stitched newsletter with lots of jumps and disorganized sidebars and call-outs. With testing, IEP meetings, increasing class sizes, and cuts to school funding, teachers in 2019 have very little time for extra professional development, let alone reading long newsletters. Our goal with the current design was to create a newsletter that had bite-sized content, smaller feature articles, bold graphics and illustrations, and the ability to double as a poster that could potentially be hung in the teacher's lounge, above the staff Xerox machine, or in a teacher's classroom. Tabloid sized that folds open to a 17" x 22" was dictated by the need to transform the newsletter into a poster. 4. The main challenge was switching newsletter formats and using a two-color design.