System
Agency - Polygraph
Client - DRYY
Total Cleaners, a veteran DC dry cleaner, came to us with a true identity problem. Though they had great service, a strong history, and formidable reach, they were being outshined by trendier start-ups. We crafted a new identity, Dryy Garment Care, that reflects the company’s straight-forward promises of quality but also has the attitude to stand-out boldly in a crowded field of competitors. The new brand boasts a smart and cheeky voice, a timeless signature color palette, custom lifestyle photography, and a punchy pattern of iconic laundry elements geared toward young professionals. With services that range from brick and mortar to delivery experience to drop and go lockers, we built an identity system that can be tailored to every touchpoint. The result? Dryy has received high praise from their clients and is becoming instantly recognizable throughout the region all while growing their stake in the DMV laundry market.