Individual Piece
Agency - Design Army
Client - Neenah
For the Neenah Design Collection project, we were asked to rebrand and redesign their line of premium papers targeted to designers and be more competitive in markets such as New York. We designed a promotional piece that was used as a source of inspiration and provide educational information. Design Principles drove the concept and included examples like harmony, variety, and texture on a series of round “cards.” The set of 20 cards are housed in a small black box. Each highlights the different capabilities of the product and shows the papers’ performance by using a wide variety of printing techniques; from letterpress to silkscreen, to die-cut and scoring. Its great success was followed by the next phase, translating Design Principles to social media. After six weeks of the Instagram takeover, we saw an 8.4% increase in followers with 10.7% coming from New York and 81% growth in engagement.