Event
Meredith Zerby
Maryland Institute College of Art
Dansa, meaning “dance” in Dutch, is an international street festival celebrating the art of dance in Copenhagen. From the Tango, Hip Hop to Jazz, Dansa Dansa will light up The King’s New Square with music and moves April 22nd through the 24th. This branding and identity system was created for the event and promotional purposes across the city. With this project, students were challenged to create visual elements for a fictional festival using the software Cinema 4D. Dansa Dansa’s dimensional characters were inspired by Scandinavian toys, art, and illustration. The characters fluctuate between 2D and 3D forms on different applications relevant to hosting this type of event such as signage, ticket wristbands, merchandise, and posters, etc.