Digital Product
Agency - Threespot
Client - CompTIA
CompTIA, a leading IT association, approached Threespot to develop a digital resource that would help 18-to-24 year-olds learn about emerging technologies with the end goal that more would consider pursuing careers in technology. As a new digital product without authority in the space, we elected to prioritize developing a content-driven experience that includes a range of videos, interactives, quizzes, data visualizations, and more, with the intent of creating a tool that allows users to truly explore the world of tech as they see fit. All of these content pieces are unified under the name Future of Tech, with a visual identity that centers trustworthiness and playfulness. Future of Tech launched at the end of June 2019 with five topic areas, receiving top marks for accessibility and performance. Threespot is continuing to work with CompTIA on the creation of seven more topics, each with dedicated video content and interactives.
Jack Nank - Producer
Elizabeth Barth - Creative Director
Spence Nelson - Associate Creative Director, Animation
Megan Lewin-Smith - Designer
Meryl Pritchett - User Experience Designer
Liz Lord - Digital Analyst
Bret Caples - Digital Analyst
Ted Whitehead - Front End Development
Mat Brady - Front End Development
Lewis Francis - QA Testing
Green Buzz - Video Production
Stephanie Morgan - Client, CompTIA
Eric Larson - Client, CompTIA