System
Agency - Disciple
Client - Capitol Cider House
Jared Fackrell was starting a cider bar and brewery from scratch. He needed an identity system that could stand out in the crowded bar scene in DC. The cider scene was starting to grow and they wanted to make sure Capitol Cider House could carve its own path, in business, and with its identity system. Solution: I developed a custom typeface for the logo using a combination of angular serifs and cropped letters to emulate the geometry of DC's city grid. After developing the logotype and apple mark we continued to explore a design language based on three colors and simple geometric shapes. The result was a modular system that could be rearranged to build murals, cider cans, matches, menus, social graphics, and a very cool website.
Creative Director, Illustrator, Designer: Paul Dunbar
Web Developer, lead Interactive designer: Dan Rader
Mural: Paul Dunbar
Design, Illustration:
Painted by: No Kings Collective