Agency: Eighty2degrees
Client: Capital Area Food Bank
The Capital Area Food Bank’s Washington, DC headquarters was interested in bringing more energy and visual interest to one of its warehouse spaces in order to inspire volunteers and employees. CAFB wanted to share the message that access to healthy food doesn’t just nourish the body, it helps improve people’s lives holistically. Distinct visual areas of the warehouse were created based on CAFB’s mission “Good food today. Brighter futures tomorrow:" A series of banners featuring CAFB’s impact statements were hung from the ceiling. In the largest area of the warehouse, a 40-foot mural was installed depicting nutritious foods as an energizing force that positively impacts six areas of people’s lives: equity, health, employment, education, acces, and community. Eighty2degrees wrapped a walk-in freezer with key phrases and illustrative elements that celebrate CAFB’s programs and volunteers. Finally, floor-to-ceiling graphics of a mobile grocery truck was hung on exterior office walls to highlight this vital program.
Additional Credits:
Ambica Prakash, Principal and Creative Director
Hannah Fichandler, Senior Art Director
Kella Keck, Senior Designer
Rachel Wu, Senior Designer
Emily Cohane-Mann, Associate Art Director
Printing and installation: CSI Printing and Graphics, Alexandria, VA