Designer: Juan Pablo Madrid
Client: Bodyflow Hydration
BodyFlow Hydration is a new hydration supplement, but it's not just another run-of-the-mill, sugary hydration packet or hangover cure. It was designed to mimic the sodium-potassium pump and help those who struggle to stay hydrated and need the most efficient way to achieve osmotic balance, such as breastfeeding individuals, athletes, and post-op patients.
I worked with the founders to design a visual identity that was calming and expressive. The wordmark is easy to read and the droplet icon is a universal symbol for water. The custom gradient, which includes animated versions, mimics the flow of water and represents resilience and balance.
In collaboration with their copacker, I designed a packaging solution that was small and portable. Unlike other hydration products, BodyFlow is liquid. The individual sticks feature an easy twist-to-open solution that leaves a small opening for individuals to squeeze into a beverage, minimizing the risk of spillage.
The sticks feature instructions and come bundled in a pouch, which includes more information on how to effectively use BodyFlow.
Finally, I designed a website and online store, which makes it easy for users to learn about the product and either order one time or set up subscription deliveries.
Additional Credits:
Jordan Figueredo, Copywriter