Animation, Product, Series
Agency - Duke & Duck
Client - Arcadia
Arcadia’s business model is surprisingly simple. So simple that one of their biggest objections is that customers feel that it seems too good to be true. People didn’t really understand how Arcadia did what they do, and why it doesn’t cost anything. Arcadia needed a suite of videos that would introduce and explain to their audience what exactly they did, how, and how easy it is for customers to get involved. For explaining complex subjects on a website, the animation is the gold standard medium. Arcadia has an amazing visual brand, so extending that into motion was a great opportunity to build on something that’s already working really well. It was a fun challenge to make sure the integration of video into their existing website and forced us to stretch ourselves. Since the first video went live on their website, conversion rates have increased by over 15%.
Creative Development: Duke & Duck
Creative Director: Alex Herder
Production Manager: Tarisa Shelton
Art Director: Katie Trayte
Animators: Dave Ellington, Victor Verdugo
Sound Design: Chris Mastellone