Individual Piece
Agency - Ultra Studio
Client - AARP
In an ongoing collaboration with AARP’s international division, we built on the editorial direction begun in 2018 for their annual publication The Journal. The challenge once again was to help them appeal to a broader audience in addition to their demographic of global thought leaders and policymakers. For the 2019 edition, we examined the story of aging in the Netherlands through design and visual narratives. Working with AARP, we planned and executed the editorial content, a challenge that involved capturing images and stories on the ground in the Netherlands for a month. The design, palette, typography, and illustrations all reflect Dutch sensibilities and were inspired by the rich tradition of Dutch art and design. The second printed publication in the newly redesigned series, this edition further cemented AARP’s role as a world leader in population aging issues and was so in demand that the organization needed to order a reprint.